Back before the halcyon days of the internet (don’t worry – we’re shuddering too), word of mouth was virtually the only way to know whether a product or service was worth your time. The problem with word of mouth is that objectivity is often found wanting. It’s also fair to say that what may work for one person, may not work for another. Whilst word of mouth still remains an integral part of communication, the emergence of the internet has meant that we are now better prepared than ever before when it comes to making choices about which sporting goods to spend our hard earned cash on.
Reviews Are Now The Most Trusted Source of Information
According to a recent consumer review survey discussed at searchengineland.com comprising of 2000 participants, 88% reported that they’re as likely to trust online reviews as much as personal recommendations when it comes to businesses and services. The same data also showed that 72% of participants said that positive reviews were likely to give them more trust in local businesses and if nothing else, this highlights just how damaging a bad review can be for a company’s reputation. When it comes to expending large amounts of money on sporting items such as a new set of golf clubs, for example, user-generated reviews now reportedly rival those which have been done by professionals in terms of importance according to emarketer.com. This is undoubtedly down to the fact that the average Joe is simply seen to be giving their opinion, whereas it’s not unlikely for professional reviewers to have a vested interest in giving a product a good review.
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A Plethora of Choice Within the Sporting Industry
Part of the reason why online user reviews are becoming increasingly important lies in the amount of choice we now have. No matter what product you’re looking to purchase or use, there are now more options than ever before and online reviews are a great way of succinctly condensing vast amounts of information into easily digestible, bite-sized pieces. Some of the most innovative and rapidly growing industries such as virtual reality NFL and online sports betting are moving forward at such a pace that it’s difficult for hobbyists to keep up. When it comes to the latter, for example, sites such as moplay.co.uk now offer users the chance to bet on virtual, simulated sports events and with technology constantly advancing in this area, online reviews can be a great way to find a site which best suits your needs.
Source: NFL via Facebook
Businesses Need to Take Note
With more consumers now having access to the internet than ever before, they appear to be more driven to log on and review a product or service when they’ve had either a very bad or very good experience. In general, it’s fair to say the general public enjoys having a good moan and with this in mind, it’s vital that businesses provide good customer service in order to avoid any PR disasters.
Although going that extra mile may initially seem costly in terms of time and money, the positive reviews that this will garner will make it all worthwhile in the end.